There isn't much Tracy Chemaly can't do. I've seen her at work and she's a master at her craft, which probably comes from her immense experience. She's been a big time journalist, a freelance writer and a PR powerhouse. Currently she's programme manager with Business of Design, and manages the media for Cape Town gallery Southern Guild.
Tracy knows what makes good content, and what audiences want to read (a girl after our own hearts!). Her writing style is clear, fresh and engaging. I remember an article she once wrote on Tinder dating that had me lol-ing. We are thrilled to kick-off our Inspired Series with her, as she answers the five social media questions we want to ask everyone.
Tracy with US-based design duo The Haas Brothers during GUILD international design fair.
Who is your biggest inspiration on the internet?
It's got to be @deanva on Instagram. We used to work together in magazines. He recently left his job as a decor editor and is now working as an interior designer. I tell you, he photographs the most gorgeous snaps of objects, interior architecture and furniture. We could be looking at the same thing, but the way his eyes see it is completely on another level. His page is pure decor indulgence for me.
When was the last time you read really good content online?
I'm biased about this one, but I was just so impressed by how House and Leisure magazine took a press release I had written for Business of Design and turned it into a snappy, want-to-read feature with seven reasons why people should attend our conference. I become so bored of people simply reprinting a press release. It excites me when a journalistic angle is taken and writers put in a little effort to make the story more appealing to their specific audience. (Read it here).
Business of Design runs in Cape Town and Joburg in spring and autumn.
Which is your your favourite social media platform? Why?
Facebook. I'm loyal that way. It was the first platform I was ever on, and so I feel more connected to it. Plus, because I’m a trained writer, I enjoy the fact that there’s more room for self-expression on Facebook, with the added bonus of pics being easily viewed.
What is your biggest social media pet peeve?
Bad spelling. I don't expect everyone to be a spelling bee competition winner, but really… there’s a difference between it’s and its, and there and their!
If you could have a Twitter Q&A with one person living or dead - who would it be?
My 85-year-old gran. She's just mastered WhatsApp, so Twitter could be next.